Judith and Jim - Judith Sherven and Jim Sniechowski, authors of The Heart of Marketing - emphasise that just because you have a book, that doesn't mean you will be successful.
We all know, don't we, that as an author, you need to have a platform? That is, an audience who will buy your next book. In this interview, Judith and Jim talk about building your inner platform.
Writing a book is a process of personal development and self-discovery. I talk about this a lot in my book, Write Your Book in Two Days.
When you are clear about what changes you want people to be able to make in their lives, and how your book will help them make these changes, you will know how to market your book.
Click here to listen to this fascinating interview.
Successful Author Secrets: When Dreaming of Your Book, Dream Big
Successful Author Secrets: Interview with Kathleen Gage.