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Andrea J. Lee, author of Multiple Streams of Coaching Income, suggests you stop thinking about yourself as "just" an author, and think of yourself as a "thought leader".
I'm not sure what a "thought leader" is.
She emphasises the importance of having something new and fresh to share, so that you are not creating "info crap".
Well, we've all seen "info crap", haven't we? We've had our mailboxes stuffed with stuff we really do not want.
She says to see what's out there already, then create something different.
But I think that if you are authentic, if you are true to yourself, you will always create products that are unique. You have a unique message to share, so honour that.
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