Book Marketing: The Power of Podcasts

A podcast can be a great way to promote your books.  Podcasts are the fastest-growing way to reach your readers.  Check out this highly informative short film from Dave Chilton on how to pitch to podcasts and their producers. 

Plus book marketing genius John Kremer has this excellent article on the Power of Podcasts, with lots more tips on how to pitch to them. 

Go here for a list of podcasts for writers, authors and readers.  

For lots more ways to market and promote your books, go here to download Book Marketing Genius.  It includes my interview with John Kremer. 

Please share this with your networks and please comment below.  Thanks.  

Podcasts for Writers, Authors and Readers

Joanna Penn

What have you been listening to under lockdown?  

If you are interested in podcasts by, for and about writers and writing, here are some that may interest you.

If your favourite is not listed here, please list it in the comments section below.  Thanks.

One of my favourites is The Creative Penn with Joanna Penn.  This is the one I listen to most frequently.  She has great guests on every podcast, including bestselling authors, as well as experts in the publishing and self-publishing industries.  Plus she talks about other relevant podcasts.  

 What better way to spend your time than listen to other writers talking about their books?  Beats writing, dunnit?  

Here are some more book podcasts.  These are mostly British.  You can get most of these on more than one platform, including Google, Itunes, Apple Podcasts, or SoundCloud, to name a few.    

Author Hour

 

The Book Riot Podcast

 

The Guardian Books Podcast 

Confessions with Giles Fraser

The Penguin Podcast

Go here for 12 Must-Hear Podcasts from Penguin Authors

You're Booked

Literary Friction

Sentimental Garbage

BBC Radio 4 Book Club

Backlisted

Simon Mayo's Books of the Year

Go here for Simon Mayo's Books of the Year 2019.  

The Slightly Foxed Podcast 

As most of the above are very white and middle-class (in the British sense), and are woefully lacking in Black authors among their guests, I was so happy to find:  

The Black Book Podcast 

Black Chick Lit

Books & Boba  

Plus individual podcast episodes:  

Ambassador of Hope:  Andre Norman.  

Armstrong:  What Black and White America Must Do Now 

From the Black Book Talk Vault: Isabel Wilkerson, The Warmth of Other Suns  This also lists lots more podcasts with Black authors.   

Most of Oprah's selections do not appeal to me, but you might find a gem:  

21 Best Book Podcasts   

For more wisdom from Oprah, download:  Treasures of the Geniuses of Transformation.  

See also:  Top 30 Best Book Review Podcasts.  

See also:  31 Podcasts for Every Kind of Book Lover. 

If your favourite book podcast or author podcast is not listed here, please post it in the comments section below.  And please share this link.  Thanks.  

Enjoy!  

For lots more information about how to promote your book, go here to join Book Marketing and Financing.